Short-term goals for MEC

I got the question from one of my friends that basically asked, “what do you think the short-term goals for MEC should be?”

I said, “Good question!”

In a world that is experiencing economic and social volatility, soft consumer spending and ever-increasing expectations of business for leadership in social responsibility, I believe that MEC needs to do the following:

1) targeting its range of products to members and prospective members so that they can buy the gear and apparel they need and want;

2) being innovative in its role as a leader in social responsibility practices; and,

3) improving the efficiency/effectiveness of its operations.